Hello Reader,
​
Back at the end of 2024, I announced that I'd be launching Boost Academy of Excellence late spring. While it took a bit longer than I had hoped, I'm thrilled to announce that after 9 months in development, Boost Academy of Excellence is officially open for business!

Our website is live and we're ready to transform workplace professionalism.

​

The Story Behind Boost Academy of Excellence

The idea came from a conversation with a global advertising agency CEO years ago. She told me she was struggling with her junior staff - they were embarrassing her organization with poorly worded emails, awkward client interactions, and cringeworthy business meals. "They're talented," she said, "but no one ever taught them how to be professional."

That conversation stuck with me, especially as I watched the pandemic fundamentally change how we connect. Junior talent was onboarded exclusively online for years. We stopped making eye contact. We forgot how to read a room. We developed habits that worked great on Zoom but fell flat in boardrooms.

Since becoming a licensed business etiquette trainer in Fall 2024, I've discovered what senior leaders constantly tell me: early professionals, emerging leaders, and mid-level managers need these skills most. The result? Training that bridges generational expectations and modern workplace dynamics.

What Makes Us Different

This isn't your grandmother's etiquette training. We're talking about the skills no one teaches but everyone assumes you have - like why asking "can I pick your brain?" kills networking opportunities, how the way you hold your drink at events actually matters, why "Ok." feels aggressive to some colleagues while "k" feels unprofessional to others, and why workplace incivility costs organizations $14,000 per employee annually.

Join my Exclusive Leader's Webinar (Leaders & Managers Only)

This month, I'm hosting a special webinar designed exclusively for people leaders, managers, and HR professionals who want to learn more about this training for their teams: "The Etiquette Blind Spots That Are Killing Team Performance."

This session is specifically for:

• Team leaders and department managers
• HR leaders and talent development professionals
• Directors and executives responsible for team performance .

This session focuses on team leadership challenges. Individual contributors - I have dedicated sessions coming up for you!

What's Next?

I'll be sharing more details about our comprehensive programs and individual masterclasses in the coming days. For now, I'm just excited to officially welcome you to this journey!

Here's to building more confident, capable, and courteous leaders together!

With immense gratitude and excitement,

Trina Boos
​
Founder & CEO
Boost Academy of Excellence