Not Reciprocating Sends Its Own Kind of Message


Hello Reader,

An executive I've been working with told me something recently: she keeps putting in the effort to build connection with people at the office, and it's not being reciprocated. She's starting to lose motivation, reading the silence as "what's wrong with me?"

Some would say professional relationships should just be left at the office. But we work with humans, and right now, we're lonelier than we've ever been. When she includes a teammate, she's really saying: "I see you. I appreciate you. I'd like to know you."

That got me thinking about a pattern I keep seeing, showing up in leadership articles, Reddit threads, and the workplaces I train in regularly.

Gallup has found that one in five employees worldwide feel lonely at work on a typical day. And in 2023, the U.S. Surgeon General declared loneliness a public health epidemic, citing health risks on par with smoking.

The Domino Effect That's Happening

Someone on a team puts in real effort to build connection: organizing the coffee run, remembering what a colleague mentioned last week, looping the quiet new hire into lunch plans. It's rarely about the coffee or the lunch. It's a quiet way of extending an invitation into someone's actual life.

Many times, it isn't reciprocated, and it's rarely out of malice, usually just distraction. Here's what I've watched happen, over and over: the giver doesn't stay a giver forever. Eventually they stop organizing the coffee run. And it's not just their connection that goes quiet; it's the whole team's. Nobody replaces the invisible work they were doing.

That's the part that doesn't show up on an engagement survey. One person's fatigue can become everyone's isolation.

Here's the etiquette many of us miss: not reciprocating isn't neutral. It's read as disinterest, even when it's just distraction, busyness, or forgetting, and the giver rarely gets to find out which one it was. That's what makes it slowly corrosive. The person extending the invite doesn't hear "I'm swamped this week." They hear silence, and silence easily gets interpreted as rejection.

If you're the one being included, a few small ways to reciprocate without it costing you much:

  • If you can't say yes, say so: "can't today, but I'd love a raincheck" takes five seconds and tells them the invite landed, even if the answer is no.
  • Once in a while, be the one who initiates. It doesn't have to be big: suggest the next coffee run yourself, or follow up on something they mentioned.
  • Acknowledge the effort out loud, even briefly: "thanks for always thinking to include me" costs nothing and confirms you noticed.
  • If you're genuinely not interested in the closeness being offered, say that kindly rather than letting them keep guessing. It's a smaller kindness than it seems.

If you're the one doing the including: notice the difference between "no response" and "no interest," but let the pattern over time be real data. Give it a fair window, and when you pull back, treat it as recalibrating your energy toward people who show up too.

Workplace loneliness isn't really about whether people talk to each other. It's about whether the effort of connection gets shared or quietly collapses onto one exhausted person until they stop. That's the etiquette and human connection layer many conversations around corporate culture skip.

My First Guest Interview with Salma Khalaf: Boosted Podcast

Season 2 of Boosted is here, and it's built around guest interviews for the first time. The theme running through the whole season: how we ask about, and answer, the question "Where are you from?"

My first guest is Salma Khalaf. Salma is a Palestinian refugee born in Lebanon, now based in Canada, and her story moves through identity, belonging, and what it really means to be asked where you're from. We talk about the emotional weight that question can carry, and how to ask it (or answer it) with more empathy and curiosity than most of us were taught.

Join My Networking Workshop: the Canadian Marketing Association

It's a short, 1-hour session. If you're in marketing and want to walk into a room (or a Zoom) with more confidence and a real strategy, not just a stack of business cards, I'd love to see you there.

For the Leaders with Gen Z on Your Teams/

If you manage Gen Z employees, this is worth forwarding to them today.

Your Gen Z team members entered the workforce during a pandemic, learned remote work before they ever had an office job, and are navigating dynamics a lot of managers don't fully see. They crave real connection more than most people realize, and that gap is often what's causing friction on your team.

We're hosting a free, judgment-free meetup in Toronto for Gen Z professionals (ages 19-29) to talk honestly about their work experience, connect with peers who get it, and pick up some real career insight along the way. One drink plus appetizers included, courtesy of our sponsor, Career Ambitions.

Register by June 20th. Spots are limited.

Ad Club of Toronto Summer Bash

A quick one for my marketing and ad friends: Ad Club Toronto recently partnered with us on one of our dining events, and they consistently throw some of the best networking parties in the city. If you want to connect with top brands and marketers, don't miss this one.

Early bird tickets: $150 until July 31 (then $175).

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That's everything for this round. Thanks for reading, and for being part of this community.

Warmly,

Trina Boos

Founder & CEO
Boost Academy of Excellence
boostacademyofexcellence.com

200 Fuller Rd, Unit 15, Ajax, Ontario L1S 7G9
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